The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Universal Destinations and Experiences' president of global marketing and ad agency Lucky Generals' founder hoped to set a new tone for the resort grounded in authenticity.

Add Yahoo as a preferred source to see more of our stories on Google. Sydney Sweeney debuted one of the most-talked about commercials in all of advertising this year, and she's set to do it again with ...

Claude AI developer Anthropic is using the Super Bowl to mock OpenAI’s planned shift toward ads in ChatGPT—in front of a ...

Amid mounting outrage across the nation over the fatal shooting of 37-year-old ICU nurse Alex Pretti by Border Patrol agents in Minneapolis, an ongoing civic campaign in Miami is continuing its ...

Shares of American Eagle Outfitters spiked 34% Thursday after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter.

Sydney Sweeney proved she's good for business, despite online hate that seems to follow Hollywood's latest "It Girl." Sweeney's American Eagle ad campaign boosted the jeans company's shares by 10%, ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Experian’s New “BFF” Ad Campaign Featuring Pro Football Stars Fred Warner and Puka Nacua Highlights the Power of Friendship - On and Off the Field The star duo appear in the newest installment of ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

Sydney Sweeney broke her silence after the widespread liberal outrage over her American Eagle jeans ad campaign as critics suggested it was “Nazi propaganda.” The 28-year-old “Euphoria” star, in an ...

The 1980s spawned some truly wacky advertising campaigns. For those of a certain age, it’s impossible to forget the unimpressed gray-haired ladies examining a burger with a puffy bun and demanding, ...