The basic principle of advertising—get your audience members’ attention and make them want to buy—may always stay the same. But when it comes to how advertising is done, evolving technology and ...

What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday to ...

As the way we interact with the world changes, so too do the ways companies advertise their products. Online advertising is more powerful, and more complicated, than ever before. It takes a ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...