Many B2B buyers choose a vendor before sales contact. Learn why demand generation comes too late and how preference marketing ...

Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to ...

E-commerce expert Bharat Sharma tells EPI editor Douglas Blakey that the majority of existing B2B online commerce is broken and how the purpose-built Apex B2B platform addresses merchants’ pain points ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s B2B landscape, your customers—especially ...

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

Every B2B merchant understands the importance of strong and enduring customer relationships. It’s estimated that it costs five times more to gain a new customer than to keep one, and loyal returning ...

When B2B campaigns are planned and measured using frameworks designed for the job, the results tell a compelling story.

Social commerce represents a powerful opportunity to engage your new and existing customers. Effectively using social commerce – especially a social catalogue – can help you understand the drivers ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

Explore the latest news on Deezer as it relaunches the 'Deezer for Business' unit to boost B2B partnerships and revenue.

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...