We are living in a renaissance period for exploring how our brains give rise to individual behaviors, thoughts, and emotions.
This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...
Brief History of the 5 Personality Traits Trait theories of personality have aimed to determine the number of traits that define individuals. Gordon Allport identified 4,000 traits, Raymond Cattell ...