Kellogg’s has unveiled “instabowls” of cereal that come with powdered milk as part of the mix. Add water, stir and — voila! — breakfast or an anytime snack. What a good idea. So good, in fact, I had ...

Kellogg's wants you to add water to its new cereal. Really.The company's new "instabowls" look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. But ...

Kellogg’s has a new instant cereal containing dehydrated milk powder, the company announced Thursday. Now cereal lovers can just add cold water and a stir to get a classic bowl of cold cereal.

BATTLE CREEK, Mich. (WKRC/CNN Newsource) - Kellogg's has a new cereal product out, and all you have to do is add some water. The cereal company has created the new Instabowl: a small tub of cereal and ...

Kellogg's said the product was inspired by demand for more portable options. Instabowls come in four varieties: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch. The products are ...

UK cereal manufacturer Mornflake is targeting consumers that want more convenient options with the launch pots of cereal that do not need milk adding to them. Unlike other ready-to-eat cereal pots on ...

Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. But ...

When it comes to cereal, everyone has their own preferred way of eating the popular breakfast food. Some like to pour the milk in first (like golfer Collin Morikawa), while others like to eat it dry ...