Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...

1. How did you end up being a creative? I got a trainee editor position at a local e-magazine. After getting to know impressive campaigns, bold ideas, jaw-dropping copy, and provoking commercials, I ...

1. How did you end up being a creative? Back in the day, a friend of mine wanted to become a copywriter. Since I was clueless about most things, including what I was going to do with my life, I asked ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

Indie creative and brand agency, Chello, has hired five senior-level professionals to its team, whose expertise covers video production, creative, copywriting, and more. The agency’s new senior hires ...