Miniso's operating chief said that for a character to be a hit, it has to look distinctive and not generic.

I got a first look at these new blind boxes, which include Disney and ‘Harry Potter’ characters for half the cost of ...

This story is a complementary profile to the 2025 Hypebeast100, our annual recognition of the creatives shaping fashion and culture today. Explore the full Hypebeast100 list, award winners, and this ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

Pop Mart and Sony announced on Thursday that they were developing a feature film about the fuzzy trinkets. “It’s completely ruthless marketing,” one expert said. By Claire Moses Labubu toys, the ...

While it seems that the fervor behind Labubu collecting has died down, it seems that a new element of the ...

A global sensation gets her moment at the Thanksgiving Day parade. By Alyson Krueger “I was so upset that I didn’t get to see her,” said Alena Chuchen, a seventh grader who lives on the Upper East ...

'Our city's distinctive arts and culture DNA makes it the perfect home for this global convergence of style, trainers, music, ...

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In August, the global Labubu craze made Chinese toy mogul Wang Ning richer than the country’s renowned Alibaba cofounder Jack Ma. But in recent months, the 38-year-old billionaire has seen $11.3 ...

NEW YORK (AP) — With Labubus hanging from our bags, Dubai chocolate in our bellies and “6-7” ringing in our ears, it's almost time to bid farewell to a few things that went hard in 2025. Scat. Don't ...