CHICAGO, ILLINOIS--(Marketwired - Oct 1, 2013) - Market Research Company Euromonitor International released today a new report discussing growth of mobile technology globally and its effect on ...

Shammi Agarwal, Managing Director of the Pansari Group. The marketing of the FMCG products that customers use heavily relies on consumer behaviour, which is influenced by several factors. Customers’ ...

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

This story was originally published on Packaging Dive. To receive daily news and insights, subscribe to our free daily Packaging Dive newsletter. With so much societal change in the last five years, ...

“I no longer listen to what people say, I just watch what they do. Behavior never lies.” – Winston Churchill Understanding consumer behavior provides the necessary insight to craft compelling ...