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"Friction is a tool, not a threat": 5 questions with Danni Mohammed

GentleForces CEO discusses pet peeves, the value of friction and the importance of a human-led approach to branding.

A Psychologist Reveals Your ‘Friction-Maxxer Energy’ With A Short Quiz

Whether you're energized by 'living life on hard mode' or recharged by simplicity and flow, your appetite for friction is a ...