Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Born roughly between 2010 and 2025, Gen Alpha is the first generation to grow up entirely within the digital age. While previous generations witnessed the rise of technology, Gen Alpha is immersed in ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

This is read by an automated voice. Please report any issues or inconsistencies here. Gen Z and Gen Alpha increasingly watch classic television, with 60% of all TV consumption being library content ...

The slang phrase "6-7" does not typically have a serious meaning and is often used for fun or as a joke. Some users on TikTok have associated the phrase with the 2024 rap song “Doot Doot (6 7)” by ...