Gillette yesterday unveiled a move to upend the subscription model of the men’s shave club industry, adding an on-demand option that allows men to reorder razor blades via text when they need them.

Add Yahoo as a preferred source to see more of our stories on Google. Leading razor company Gillette (PG) is officially on the defense. Unilever (UN), the Anglo-Dutch consumer goods company, announced ...

Gillette is rapidly trying to transform its image from “the best a man can get” to a cheaper shave. In a “very different approach for the brand,” Gillette said Wednesday that it’s introducing ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

CNBC is now accepting nominations for the 2026 Disruptor 50 list. Submit a nomination before February 23. Gillette's attempt to slow the advances of upstart Dollar Shave Club with a patent lawsuit ...

Gillette improves industry’s approach through better value offers like every 4 th subscription order free and new, category-first text-to-reorder service BOSTON--(BUSINESS WIRE)--Insert after the ...

Gillette Celebrates Derrick White, Al Horford and Payton Pritchard with Champion-worthy Shaves to Benefit Local Charities BOSTON--(BUSINESS WIRE)--Today Gillette hosted Boston Celtics stars and World ...

Dollar Shave Club isn’t afraid of publicity. The quirky men’s grooming start-up is famous for its viral online videos, men’s flushable wipes and now a Super Bowl ad. But when shaving giant Gillette ...