Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

Impression tracking tells you if an ad played. Viewability helps determine whether the viewer actually saw it. The IAB’s Open Measurement SDK (OMSDK) is designed to provide a standardized way to ...