(RTTNews) - Just after a few months of introducing advertisements in Prime Video, Amazon (AMZN) is now planning to introduce three new commercial formats to boost customer engagement and sell stuff.
Disney has recently made waves in the advertising world with its announcement of "Advergames" - interactive commercial breaks designed for platforms like Hulu and ESPN. This innovative approach aims ...
EXCLUSIVE: Nate Burleson and Daniela Ruah are returning to host Super Bowl Greatest Commercials: Hall of Fame Countdown on CBS. The interactive special is set to air on Monday, February 2, at 8 p.m.
For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their DVRs and, presumably, to introduce interactive commercials to the masses. By Paul Bond, ...
BrightLine's recently released study by Jacqueline Corbelli, Chief Executive Officer, and Robert Aksman, Analyst, comprised of analysis of industry and market research, reveals that interactive ...
Unilever brands, Colman's sauces and Olivio spread, will run the first ever interactive television commercials with the UK's commercial operator ITV . Viewers with digital terrestrial television ...
With DVR services and videos on demand, Cox Communications is no stranger to interactive TV. Now the company has taken it a step further with its Tulsa-area cable services with interactive commercials ...
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