Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Every few months, LEGO drops a new set of blind box mystery LEGO Minifigures spanning across different franchises or original designs. The last collab was with Marvel Studios, bringing some hit ...

With Star Wars returning to the big screen this May, The LEGO Group has unveiled five tie-in sets for the upcoming Star Wars:The Mandalorian and Grogu, which includes a BrickHeadz Allies & ...

A good Lego deal I have found! A wonderful Star Wars playset for kids this is! Don't worry: I'm not going to write the whole post in Yoda speak. But if you're looking for a great deal on a ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

The Lego Ideas Minifigure Vending Machine includes 16 different minifigures. It is available at retailers like Amazon and Target with prices starting at $179.99. This interactive set allows you to ...

After months of speculation and a couple of persistent leaks, the Lego Group has announced its latest video game collaboration: Lego Sonic the Hedgehog. Sonic has appeared in Lego form before, of ...

Get it time to blast off and enter a new galaxy as LEGO is back with Series 26 of their widely popular mystery LEGO Minifigures collection. Twelve new characters are on the way, featuring some cosmic ...

Are your kids obsessed with Legos? Some kids probably wish they could live in a house made of LegoAnd even the grown-ups like to jump in the brick-tastic fun. Lucky for us, Chicagoland offers plenty ...