LEGO has officially unveiled a Transformers Optimus Prime set and yes, it can transform without removing a single piece. Standing at more than 35cm tall in robot mode and 15cm high as a truck, the set ...

Back in June, LEGO unveiled a partnership with Hasbro on a Transformers G1 Optimus Prime (10302) set that features 19 points of articulation that allow the figure to transform from robot mode to truck ...

When the Lego Optimus Prime was announced, everyone was talking. It's a Lego building set which actually transforms, much like the vast majority of Transformers. But when this set releases on June 1, ...

With 950 pieces, it’s available starting on July 1st. With 950 pieces, it’s available starting on July 1st. is a senior reporter who’s been covering and reviewing the latest gadgets and tech since ...

The Transformers have long been a godsent idea for toymakers. Ever since the notion of robots that can transform into vehicles and whatnot was first floated in the 1980s, markets all over the world ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Like so many companies before it, Hasbro finally realized that while it’s easy enough to imitate the elements of LEGO, nobody does brick-built toys better. Back when the company tried its own Kre-O, ...

If you're into complex LEGO builds, Transformers toys, or both, have we got a deal for you. Today Amazon is offering the LEGO Transformers Optimus Prime for only $143.99, a 20% drop from its $180 MSRP ...

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget. Optimus Prime is officially a Lego set — ...