For two hours on Wednesday, with a second two-hour session set for Thursday, the 12-year-old Coalition for Innovative Media Measurement (CIMM) took to Zoom and conducted the first of its two virtual ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

The Media Rating Council (MRC) released a draft of its proposed new Cross-Media Audience Measurement Standards, which addresses measurement of video ads and content delivered via TV, over-the-top (OTT ...

Viacom, Ellen Digital Network and Corus Entertainment have joined the Global Video Measurement Alliance (GVMA), a joint effort to establish new digital video measurement standards, starting with ...

The test is billed as an “important milestone” in the association’s push to build a cross-media measurement solution for the industry When you purchase through links on our site, we may earn an ...

Advertising measurement platform VideoAmp says it now offers a second-by-second measurement tool for TV-video marketers. The measurement tool combines data from smart TV ACR (automated content ...

Digital ad measurement firm DoubleVerify on Monday announced it has received Media Rating Council (MRC) accreditation for its video ad quality measurement technology, which includes video ad ...

Nielsen announced this morning it will now be able to measure the viewing taking place on Amazon Prime Video, through its Subscription Video on Demand Content Ratings solution. This product, first ...