Last time we saw the whimsical graphics of Enchanting Marketing, the writing consultancy was teaching us how to write faster. Now the team is back to explain the basics of how to write a persuasive ...

Copywriting is about being persuasive, right? Writing can be beautiful, but if it’s not persuasive it’s not contributing towards your commercial goals. Because one feature that distinguishes ...

A great infographic is an instant revelation. It can compress time and space. (Good gosh – Usain Bolt is that much faster than all the other 100-meter gold medalists who’ve ever competed?) It can ...