To find out if this comparison is accurate, I tested both.

Read the original article on Purewow. Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about. When I ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...

Joey King is no stranger to being on the big screen, with comedic faves like A Family Affair and The Kissing Booth just a couple of her most-loved works. Her most recent project, however, is uniquely ...

E.l.f. Cosmetics is recognizing what a cult classic its Power Grip Primer has become with a campaign emphasizing its popularity. The beauty brand is rolling out a new initiative in support of the ...

9 best primers for the perfect make-up base, tested by a beauty writer - For lasting hold for every look, reach for primers ...

Why we love it: Refy’s rollerball applicator massages the primer into the face with ease and distributes it evenly across the ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics Power ...