Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

Influence Media LLC announced its strategic response to new industry findings that examine how social media content creators are transforming short-form content marketing strategies across digital ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...

Working with influencers or social content creators has taken off in the past few years, especially in the industries that our firm serves. I have observed that almost every brand under the sun wants ...

What if you could find your most powerful online brand advocates and sales leads — whoever they are, wherever they are, and for little time and money? Sound too good to be true? Well you might want to ...

PeerIndex, a UK-based social influence marketing platform, has scored $3 million in funding from Antrak Capital, along with one-time Reuters head, Tom Glocer, Restoration Partners chairman Ken Olisa, ...