Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can generate up to ...
Toys R Us has become the first company to create the a branded film using OpenAI’s Sora text-to-video AI tool, telling the iconic toy store’s origin story. Generative AI has seemingly been advancing ...