Valued at more than $1 billion, the social app IRL is shutting down after an investigation found that most of its users were fake. Credit: Mashable screenshot IRL, a social app meant to connect young ...
So, according to new consumer research from The Harris Poll, it turns out you and I were right all along about the power of touch. As marketers, we just know — in our hearts and in our guts — that ...
Ironically, the social app IRL‘s users do not exist in real life. An internal investigation by IRL’s board of directors found that 95% of the app’s reported 20 million users were “automated or from ...
In the fast-paced world of tech startups, a great idea can quickly lead to a billion-dollar valuation. But what happens when that idea—and the company behind it—is built on a foundation of lies?
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