Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

In Google Ads automation, everything is a signal in 2026

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

How Google Ads quality score really affects your CPCs

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Google Ads adds a second set of eyes for high-risk account changes

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.
Bleeping Computer

Google confirms AI search will have ads, but they may look different

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google Search Hits $63B, Details AI Mode Ad Tests

Google is testing ads in AI Mode as Search revenue grew 17% to $63 billion. AI Mode queries run 3x longer than traditional ...