KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha WaterCraft, a division of Yamaha U.S. Marine Business Unit, today unveiled a new 1.9L High Output Yamaha marine engine for WaveRunners and boats previously ...

We don't often look at what's happening in the boating business because, frankly, it's not one of our main areas of focus. Yet boats have engines too, and one of the most impressive ones for the ...

Japanese manufacturer Yamaha has entered a wide range of different segments over the decades. Some have yielded better results than others -– its long-running lineup of motorcycles is well regarded ...

Yamaha Motor Corporation, U.S.A., has introduced the world's first hydrogen-powered outboard engine for recreational boats, marking a significant milestone in its quest for carbon neutrality through ...

More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.

The stalwart Japanese brand Yamaha has been operating for over 100 years now, with a solid rep across several industries. You may already be familiar with the company's musical instruments and audio ...

It’s summertime, and if your boat needs a new engine, Yamaha just revealed a new F80 model that is lighter and more compact, not to mention more powerful than the previous generations. Follow us: ...

Learn more about Yamaha boats by viewing our extensive collection of boat tests, reviews and other related content. Boating-exclusive content is produced by expert, longtime boating enthusiasts with ...

The term “joystick” was coined by pioneer aviators, and the invention must have added to the exhilaration and joy of flight. Joy was not the emotion we experienced when we grasped the joystick of a ...

Boats don’t fundamentally change that much. If you compare a 2019 model to an equivalent from 20 years ago, the two biggest differences will be four-stroke power (or an Evinrude E-TEC) and probably ...

The instant you see the all-new CrossWave, you realize it's not your average personal watercraft (PWC, i.e. jet ski), even though it's technically part of Yamaha's WaveRunner PWC lineup. It's really a ...