Prefer Newsweek on Google to see more of our trusted coverage when you search. Shopping for bras, panties, swimsuits and lingerie isn't a simple task. With restrictions on in-store try-on and dressing ...

Adore Me, the digitally-native direct-to-consumer lingerie and apparel brand has been acquired by Victoria’s Secret. The transaction is structured as an all-cash deal with an initial $400M payment ...

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product ...

Victoria’s Secret on Tuesday said that its Adore Me acquisition “creates meaningful sales and profit upside opportunities” for the company. The intimates giant in November said it would purchase the ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have your Valentine’s Day gift figured out but not your outfit, don’t sweat it. You’ve still got time and plenty of options ...

Adore Me has a new home — inside Victoria’s Secret. “I’m absolutely delighted to be announcing this transaction, welcoming Adore Me into the VS&Co. family,” Martin Waters, chief executive officer of ...

Subscription lingerie service Adore Me accused the popular social media site TikTok of racism and fatphobia in a lengthy Twitter thread last week. “We’re taking a break from tweeting about lingerie ...

Victoria’s Secret said Tuesday it has signed a definitive agreement to acquire Adore Me, a lingerie startup known for its wide array of sizes, for $400 million in cash. The move comes as Victoria’s ...

CHATTANOOGA, Tenn., Nov. 11, 2019 /PRNewswire/ -- Adore Me, the disruptive ecommerce lingerie startup, opened its sixth and largest store to date this weekend at Hamilton Place Mall in Chattanooga, ...

For Adore Me, the upcoming event is meant to demonstrate the brand’s focus on inclusivity. “Our goal with Adore Me’s New York Fashion Week catwalk is to create an experience where anyone and everyone ...

Approximately 27,789 North Carolinians who currently have unused Adore Me store credits are eligible for refunds, NC Attorney General Josh Stein announced Monday. Stein said North Carolina and several ...