A new Omnicom and iHeartMedia study finds audio drives a 22-point lift in ad recall and identifies which formats deliver the ...

A new nine-market European study finds 96% of advertisers plan to hold or grow audio spend yet audio captures just 5% of ad ...

A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Radio World’s “Guest Commentaries” section provides a platform for industry thought leaders and other readers to share their perspective on radio news, technological trends and more. If you’d like to ...

A Canadian study has found that infrasound—sound below human hearing range—can increase stress and negative mood without conscious detection. This discovery offers a scientific basis for intensifying ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...