The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

UCLA Study Finds Gen Alpha Values Safety and Kindness More Than Fame and Popularity ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

Kids are using the word “choppleganger” online and at school. Here’s what it means, where it came from and what parent's ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...