Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

While digital marketing has surged in recent years, studies confirm the most effective strategy for acquiring new purchase and refinance clients remains in targeted direct mail. But why does it ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...