Generation X is one of the biggest beauty spenders, and brands are paying attention.

A few years after the rise of the Gen Alpha baby-beauty fanatic, brands are moving on to Gen X. L’Oréal Paris has The X-Files ...

Add Yahoo as a preferred source to see more of our stories on Google. Forget everything you’ve heard about the "forgotten generation" or the cynical slackers of the 90s. In 2026, Generation X is ...

More people have side hustles today. Here's why Gen X is quietly the most overlooked opportunity in today's gig economy.

The number is respectably well into the six figures. This average, however, is also somewhat misleading. No matter how you compare, this is a critical period for all retirement savings plans belonging ...