WebFX reports that over 80% of marketers use AI for lead generation, enhancing efficiency through personalization, automation ...

Many businesses are finding their CRM marketing automation workflows ineffective, with poor triggers, bad data, and misaligned sequences draining budgets. Experts point to AI-driven lead qualification ...

Salesforce is advancing its real estate CRM capabilities with AI-powered Agentforce, deeper marketplace integrations, and customizable workflows, aiming to unify property, client, and transaction data ...

The Adoption Problem No One Talks About Honestly. When adopting any new technology, including AI, change management is a ...

The numbers tell the real story of how that’s going. Recent MIT research found that only about 5% of enterprise generative AI ...

Mary Kay Huse had a lustrous career with tech giants ExactTarget and Salesforce before pro volleyball. "She's perfect for ...

So, you’re using Salesforce and want to make sure you’re playing by the rules when it comes to data privacy, especially with ...

Rome wasn’t built in a day. Neither are your customer relationships. Customer relationship management (CRM) is an ongoing ...

Bad data undermines AI success in marketing. Learn how data validation prevents costly errors and boosts AI effectiveness.

Salesforce lets its customers lead its product roadmap with the thinking that if one enterprise customer has a problem, the ...

A name and an email address tell you almost nothing. They tell you someone was interested enough to fill out a form, which is a start, but it doesnt tell your sales team whether to call this person ...