With today marking the standard entry deadline for the 2026 Marketing Week Awards, leaders from Carlsberg Britvic, the BBC ...

Global effectiveness expert Andrew Tindall has joined the program for Mumbrella360.The UK-based Tindall, one of the world’s ...

Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content ...

From AI-powered content creation to immersive digital experiences, certain shifts have changed the way brands connect, engage ...

Artificial Intelligence is no longer a futuristic concept. It’s a tool that marketers rely on every day. Businesses generate ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Most Effective Recruitment Marketing Campaign ...

People who interacted with different AI chatbots in a study didn’t realize the bots were including veiled advertising in ...

Measurement should not be treated as a search for a single source of truth. No single method can capture the full complexity ...

Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards.

BLOUNTVILLE, Tenn. (WJHL) — The quest to learn more about “dark money” political ads targeting two local mayoral candidates is intensifying, with agencies looking into the potential of both criminal ...

As users split their time across multiple platforms, the traditional scale-led media planning model has weakened, with high ...

Advertising effectiveness is increasingly shaped by context, visibility and audience recall rather than impressions alone, according to the chairman of Chicilon Media.