The fast-food drive-thru has been a staple of American culture since the mid-20th century. However, some concepts have found static menu boards to be limiting in an era of rapid technological ...

McDonald’s restaurants in Canada have used the digital menu boards for more than a year and have seen sales increases of 3% to 3.5%. BOSTON — Digital menu boards going up inside McDonald’s restaurants ...

There’s no denying the benefits of digital menu boards: easy-to-read graphics and attractive animation; the ability to change menus from any location via the cloud; and, in some cases, interactive ...

A stop at McDonald's might have you wondering if the menu has downsized. And no, your eyes are not playing tricks on you.

Cutting edge visual displays and content creation and management systems were showcased last week at the Digital Signage Expo in Las Vegas. For restaurants, the largest takeaways included a look ...

In the days of Cheetos-mac and cheese mashups and boxes of chicken that double as phone chargers, it can seem as if fast food restaurants introduce new products on a whim. But there's actually an ...

When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. These challenges were not in regards to the actual technology, but rather communication, ...

Outdoor menu boards are a staple of quick-serve restaurants and have only become more important during COVID-19. According to David Boerlin, B2B retail and QSR sales at LG Electronics U.S., "the ...