GUESS made a triumphant return to the desert for its fifth consecutive year, relaunching the most anticipated private experience of the weekend: the GUESS Desert Compound, a fully immersive cultural ...

Sydney Sweeney is back in her denim era. After sparking controversy with last year's American Eagle ad campaign, the actress ...

As GQ’s resident denim expert, I own too many jeans to count. The no-frills pair JW Anderson designed for Uniqlo set a new benchmark for affordable denim ...

I’m not sure of the exact number, but I have a lot of jeans. Last I counted, I had at least 30 pairs before I got distracted by something more important. My obsession goes back at least 15 years, when ...

From EVISU to True Religion and Amiri, these are the jeans that have defined hip-hop style over the years. Allen Iverson Brings the ’90s Full Circle More Than 30 Years After His Iconic Guess Shoot ...

Guess Jeans has partnered with cult Japanese label Hysteric Glamour to create a special Spring/Summer 2026 collection that connects California surf & skate nostalgia with Tokyo’s counterculture appeal ...

GUESS JEANS has released a new capsule collection with Borussia Dortmund, bringing the German club’s black and yellow identity into the brand’s denim universe. The collection translates football ...

Guess has a new global ambassador. Hyunjin, a member of Stray Kids, will front campaigns for both GUESS and GUESS JEANS starting this month. His first campaign launches March 6. The move pairs Hyunjin ...

Add Yahoo as a preferred source to see more of our stories on Google. Hyunjin, the South Korean rapper, singer and member of the K-pop group Stray Kids, is the newest global brand ambassador for Guess ...

Read immediately? Follow Shots Magazine on Google News... South Korean artist Hyunjin, known as a member of the group Stray Kids, will now take on the role of Global Brand Ambassador for Guess. The ...

GUESS has named Stray Kids member Hyunjin as its newest global brand ambassador. The announcement comes with a new campaign highlighting the brand’s classic denim style, set to launch on March 6, 2026 ...

The worldwide "Modern Heritage" campaign includes classic denim shirts, straight-fit jeans, striped T-shirts and denim cargo pants. By Gil Kaufman Stray Kids member Hyunjin has been named GUESS’ ...