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Joined by Kylian Mbappé and Vinícius Jr, the four football stars compete (and fail) to claim a brick-built World Cup trophy in LEGO's “Everyone Wants a Piece” ad. Cristiano Ronaldo and Lionel Messi ...

April 2 (Reuters) - Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous soccer players. Sets celebrating ...

Not content with releasing a near-scale model of the FIFA World Cup trophy itself in brick form, Lego has upped the ante ahead of the finals by releasing a range of official minifigures styled on some ...

A Lego creator figured out how to make Ryan Gosling's bestie out of a $20 'Cute Bunny' set. Reading time 2 minutes Fans who saw Project Hail Mary this weekend, and there were plenty of them, could ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry. Its brick sets based on Formula One, botanicals and popular ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

The star of the show, to a lifelong Lego builder like myself, is the refreshed Grogu figure. The lovable green life-form originally referred to as “Baby Yoda” by fans was first introduced into the ...

Now's your chance to hang a Lego version of "Bridge Over a Pond of Water Lilies" on your wall. Lego's new set inspired by Claude Monet's Bridge Over a Pond of Water Lilies at Giverny, with the ...

One of the biggest announcements at this year’s Consumer Electronics Show (CES) wasn’t a new TV or a robot — it was LEGO Smart Play. The futuristic technology allows LEGO builds to emit lights and ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. Lego is launching its new Smart Play system with three Star Wars sets that will be released ...

Lego unveiled Smart Bricks, the brand’s first foray into smart tech integration, at this year’s CES trade show. The first Smart Bricks sets are already available for pre-order and will be released in ...