Toys R Us created what it claims is the first brand film to use OpenAI’s new text-to-video tool Sora, per a press release. Sora, which is currently only available to alpha testers, can generate up to ...
Toys R Us has become the first company to create the a branded film using OpenAI’s Sora text-to-video AI tool, telling the iconic toy store’s origin story. Generative AI has seemingly been advancing ...
Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...
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