Rory Sutherland: Life lessons from an ad man
16:39
Rory Sutherland: Life lessons from an ad man
561 viewsJun 21, 2012
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Rory Sutherland | Speaking Fee | Booking Agent
Rory Sutherland | Speaking Fee | Booking Agent
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allamericanspeakers.com
This is Rory Sutherland's rugby journey from Trinity Primary School and Hawick Rugby Club, to becoming a Test Lion 💪 These are his Lions Origins with Canterbury 🦁 #LionsRugby #CastleLionsSeries #BoksvLions | Official Lions Rugby
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This is Rory Sutherland's rugby journey from Trinity Primary Scho…
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216K views · 6.7K reactions | Bank of Ireland customers... Yesterday Vs Today | Rory's Stories | Facebook
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216K views · 6.7K reactions | Bank of Ireland customers... Yesterday …
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In a memorable marketing case with South Africa's KFC, Rory Sutherland demonstrated the transformative impact of strategic pricing on consumer behavior. Confronted with an underperforming item on the menu, Sutherland recognized an opportunity to harness the psychology of pricing to drive demand. Rather than resorting to the conventional tactic of slashing prices to spur sales, Sutherland proposed a bold alternative: increasing the price of the struggling item. This unconventional approach was ro
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